Zero-point creativity.
Infinity Gritty realizes creative potential on stage and in the boardroom. We believe that growth within today's content-driven world is deeply charged by the creative experience. And, the power of original artists' music can help shape a company's shared sense of culture, reflect a vision, and build strong and meaningful ties with consumers. We like bringing it all to life.
[ Sound Identity Workshop ]
How can a company 'hear' its own mission, brand or attitude?
We facilitate creative experiences for teams to discover their own sound. Original multi-instrumental music is created and recorded in the moment by a live musician facilitator, based on the organization's direct participation via interactive creative expression and focused reflective input.
The result is not only a sound identity, but a stronger sense of internal community and a pathway to how an organization can leverage its unique identity to bring relevant, engaging music content to its stakeholders. Contact us to learn more.
How can a company 'hear' its own mission, brand or attitude?
We facilitate creative experiences for teams to discover their own sound. Original multi-instrumental music is created and recorded in the moment by a live musician facilitator, based on the organization's direct participation via interactive creative expression and focused reflective input.
The result is not only a sound identity, but a stronger sense of internal community and a pathway to how an organization can leverage its unique identity to bring relevant, engaging music content to its stakeholders. Contact us to learn more.
Fresh music for fresh channels.
[ Synergy-Driven Music ]
original and premiered brand-backed content
Value exists between authentic creativity and the self-aware brand: and we believe original music is that competitive content to reach a new generation of consumers.
In the past, a majority of music used by brands appeared through traditional advertisement. Music is either pulled from a large licensing catalogue, or is custom-made, albeit rushed-to-production with a lower emphases on originality, production quality, or artistic integrity.
Meanwhile, thousands of authentic 21st century artists have been creating and sharing their work independently across social media. Companies have taken notice, building influencer partnerships to stay engaged with their markets. But while we believe this is an important step forward, we don't think it's going deep enough.
Here is a more radical idea: a company sponsors and co-brands the premiered release of original, authentic and engaging music, where the music itself creates shared value that ties back to the brand too. Synergy-Driven Music. That's where we think we should be going. At Infinity Gritty, we are artists, producers and label people who love to make it happen.
Contact us to discuss at info@infinitygritty.com.
original and premiered brand-backed content
Value exists between authentic creativity and the self-aware brand: and we believe original music is that competitive content to reach a new generation of consumers.
In the past, a majority of music used by brands appeared through traditional advertisement. Music is either pulled from a large licensing catalogue, or is custom-made, albeit rushed-to-production with a lower emphases on originality, production quality, or artistic integrity.
Meanwhile, thousands of authentic 21st century artists have been creating and sharing their work independently across social media. Companies have taken notice, building influencer partnerships to stay engaged with their markets. But while we believe this is an important step forward, we don't think it's going deep enough.
Here is a more radical idea: a company sponsors and co-brands the premiered release of original, authentic and engaging music, where the music itself creates shared value that ties back to the brand too. Synergy-Driven Music. That's where we think we should be going. At Infinity Gritty, we are artists, producers and label people who love to make it happen.
Contact us to discuss at info@infinitygritty.com.
© 2018 Infinity Gritty Music. All Rights Reserved.